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Temple Beth-El

Type

Synagogue

Category

Branding, logo, posters, social media, website, printed material

Period

2021-2023

GALLERY_

BRIEFING_

This synagogue in Utica, New York, affilitated to the Conservative Movement, needed a complete overhaul of its website and had no other visual identity, despite being over a hundred-years old. The website itself was incomplete in the information it could provide.


THE WORK_

Branding, logo, posters, social media, website, printed material

RESULTS_

I created a complete branding for Temple Beth El, with all the visual elements, logo, colors, etc., so that its presence in the city could be more in line with contemporary language, setting up and operating social media, including until they could stand on their own.


The branding efforts were combined with those of the synagogue's own staff, positioning the synagogue as a vibrant center of Jewish life in the city.

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