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GALLERY_
BRIEFING_
I joined forces with some friends to set up a Conservative Movement space in São Paulo. The idea was that we would create not just a synagogue, but a beit midrash.
THE WORK_
Branding, logo, posters, social media, website, printed material
RESULTS_
Two things, therefore, guided me:
from the concept of beit midrash I derived a motto: a synagogue where one studies, a house of studies where one prays;
I noticed in our congregants a natural propensity for caring for the green, from which I derived the idea of Torah, Tefillah, Tikun (study, prayer, improvement of the world).
All visual communication—and even the teaching program—reflected these concepts.
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